Course 3A: Enterprise Value Accelerator
A million dollars of revenue can be worthless if the business can’t run without you or transfer to someone else. This course helps you identify what drives or limits the value of your company, reduce owner dependency, and build a focused plan for a stronger, more transferable enterprise.
Is This You? Watch the Introduction
Kelly Mattarocci, CPA, MBA — coming soon.
Your Enterprise Value Playbook™
You finish with a working value plan you built for your company — not a certificate of completion.
The Problem
Revenue growth doesn’t equal enterprise value. If the business depends on you, can’t transfer, or carries hidden concentration risk, its value is far lower than the top line suggests. Most owners discover this too late.
What You Will Build
Four core frameworks you build inside the course — each one a working asset in your Enterprise Value Playbook™.
Enterprise Value Map™
Coming soon — map the drivers and limiters of your company’s enterprise value.
Owner Dependency Scorecard™
Coming soon — score owner dependency across decisions, relationships, operations, and knowledge.
Revenue Quality Framework™
Coming soon — evaluate the quality, recurrence, and transferability of your revenue.
Value Acceleration Roadmap™
Coming soon — a focused 12-month plan to strengthen enterprise value.
How the Course Works
Five implementation-focused modules. Each module is a build step — you leave with a working framework, not a lecture.
Enterprise Value Assessment
Coming soon — measure what drives or limits the value of your company across revenue quality, transferability, owner dependency, and growth durability.
Reducing Owner Dependency
Coming soon — identify where the business depends on you personally and build a plan to reduce that dependency systematically.
Revenue Quality & Transferability
Coming soon — evaluate recurring revenue, customer concentration, and the transferability of your revenue base.
The 12-Month Value Plan
Coming soon — build a focused 12-month plan that strengthens enterprise value and removes the biggest value-limiting factors.
Building the Enterprise Value Playbook
Coming soon — assemble the complete playbook that documents your value drivers, risks, and acceleration plan.
The Transformation
“Revenue is up, but I don’t know what the business is actually worth.”
Owner dependency, hidden concentration risk, and an untransferable business limit enterprise value.
“I know what drives value, what limits it, and I have a plan to strengthen both.”
A documented value map, reduced owner dependency, and a focused 12-month acceleration plan.
Build Your Enterprise Value Playbook™
Coming soon — enroll in Course 3A to get instant access to the course and core templates.
Course 3A is in development. Join the newsletter to be notified when enrollment opens.
Who This Course Is For
Founders and owners who want to understand what their business is actually worth, reduce owner dependency, and build a stronger, more transferable enterprise — whether or not they plan to sell.
Need a Partner to Deploy It?
If your organization needs hands-on help building enterprise value — not just the templates — Market & Margin works with a limited number of companies directly.
Explore AdvisoryStart With the Podcast
These Series 3 episodes introduce the enterprise value concepts you'll build into systems in Course 3A. Listen first, then go deeper.
Revenue Is Vanity. Enterprise Value Is Reality.
A million dollars of revenue can be worthless. Explore enterprise value, revenue quality, recurring revenue, transferability, and owner dependency.
Where Should the Next Dollar Go?
One of the most important leadership decisions. Explore capital allocation, AI investments, growth initiatives, cash reserves, and debt reduction.
Build, Buy, Automate, Hire, or Walk Away?
Modern executives face more choices than ever. A persona transition episode exploring M&A, partnerships, automation, AI agents, hiring, and organic growth.
Continue the Journey
Course 3A builds enterprise value. Course 3B turns it into a disciplined capital allocation framework for where the next dollar should go.
The Owner's Capital Allocation Playbook
Build a disciplined framework for deciding where the next dollar should go, aligning business investments, personal wealth, risk, and long-term ownership goals.
Explore Course 3BWant to explore the full learning journey? View all courses →
Our Implementation Promise
If you complete the first three modules, submit all required exercises, and can honestly demonstrate that the frameworks did not enable you to gain greater clarity, better decision-making capability, or a more effective operating model, we’ll refund your investment. Complete within 90 days of purchase.
